When it comes to optimising content for the web, the devil is in the detail. Of course, it is important to ensure that you are creating relevant and engaging content for your audience, but don’t forget the small things like making your permalinks readable by humans because these can often make or break your web ranking.
Unless you specifically choose to change your permalink settings, each permalink on your site will be created according to a default structure. It will probably look something like this: http://wpcopilot.com.au/?p=123. From this permalink structure, absolutely no clues are provided as to what might lie within the content of the post. And so, this needs to be changed.
In order to change your permalink structures, you need to visit Settings > Permalinks within the back end of WordPress. Here you can change permalinks to be whatever you want them to be.
The obvious choice for altering a permalink is to switch the default post number with a post name. This means that a post such as this one would have a permalink such as wpcopilot.com.au/what-are-wordpress-permalinks. This new permalink stucture – (/%postname%/) – provides Google and readers with far more information about what lies within the content.
If you group posts by category on your website, it can also be a great idea to add the category name to your permalink using the following structure, (/%category%/%postname%/).
Something to keep in mind when creating permalinks is that filler words from post titles such as “a” and “in” do not add anything to a page url, and generally it is considered good practice to remove these words from your permalinks. This is better for SEO as it leaves your keywords, something done automatically by WordPress SEO plugins such as Yoast.
Changing Permalinks
When you start a WordPress website, ensure that you have new permalink structures in place so that your content can reach the maximum number of readers.
What if you already have a website with multiple pages and posts?
Changing your permalinks can cause the old urls to show a 404 error, as the pages no longer exist at that address. This will cause a drop in search engine traffic and a bad user experience. In this case it’s essential to plan ahead and use a redirection plugin such as Redirection to point the old urls to the new permalinks, ensuring that you do not lose any traffic.
Few years ago facebook marketers customize the landing page as a static page and drive the visitors to action for something desirable. Now a day’s static home page is no in vogue. However, you can make a customized tab and set it in any of the Apps area on your Facebook page.
This tab will flash the contents of the following page with more interesting things, like photos etc. There may be a question regarding the fact that, how would it help in attracting visitors. This may be helpful in the following manner:
Apart from using this space for customizing the landing page, you can also use it to provide more and varied tabs containing your blog posts, You Tube channel etc.
Curiosity may also lead new visitors to click on your customized tab of your Facebook landing page.
Instagram marketing is a great way in which the small businesses can increase their presence in the market. This is a great form of visual marketing and is one of the most valued alternatives for many businesses around the world. 92% of the marketers believe that the social media is a growing tool for using or planning to use visual content.
It is more effective than the traditional marketing platforms such as Twitter and Facebook. It is the reason why the total number of marketers using Instagram has experienced a surge. Today, for marketing on Instagram, sellers are looking for original videos and visuals to keep their audience engaged. There is no question that marketers need to think about changing their content strategy in this regard.
The interest in the field of visual marketing increases with experience. A single data point which is surprising is that the marketers with many years of experience in the industry assert the importance of visual networks such as Instagram, YouTube and Pinterest more than their less tried counterparts. Marketers with less than 12 months of experience with social media marketing choose Facebook as their primary choice followed by LinkedIn and Twitter.
Visual Platforms are for Experienced Marketers
If marketers spend a lot of time in the social media, they resort to visual platforms. It has been observed that those who spend more than 40 hours each week on the social media are focused on Instagram, and it accounts to 46% of them. In fact, business-to-consumer or B2C marketers are more visually focused than their business-to-business or B2B counterparts. The trend is growing towards visual marketing. The experts have remarked that this is to be the forthcoming tendency or practice. Marketers are more interested in the visual channels. About 67% of them plan to increase their marketing activities on the social media platforms.
The main aspect of Instagram marketing campaigns is that they rely on engagement, more than what it is on Facebook, Google+ or Twitter. When marketers test their blog posts on the different platforms, Instagram usually comes out as a winner. In this form of marketing, you need to engage the users. This is by asking a question in the caption which encourages the readers to begin the conversation or join it. Once they start responding, you receive a long line of comments. If you need to respond to someone, you need to make sure that you @mention their names, because then they might not be notified.
Marketing on Instagram is surely an advantage for the marketers. This is especially applicable for small businesses. Fighting the competition is surely not an easy task and with the key to success is the creativity. If your business is doing well on the social media, you should start considering Instagram.
If you have ever stumbled across a question that, “can you sell anything on Facebook?”, then you will be happy to know the answer. “Yes!” you can not only open an online store, but you can also boost your sales on Facebook.
According to the report of marketing industry which covers 6 benefits of the social media for business, Facebook is the best social source for any business. You can easily enjoy 75% traffic to your site and can boost your sales in the glory of improved rankings at 65%.
If you still have doubts whether you can achieve sales on Facebook page, then you can consider the fact given below.Facebook offers nearly 60% chance to grab the attention of the new customers. If this is not enough, then you can just search the statistics on the huge improvement of the sales of Facebook page. With the great results, you will surely get hooked on to the Facebook store.
When you want to find the qualified leads, you can easily locate them through the Facebook store. So, give it a go and enjoy the maximum results!
A Social Store on Facebook You can also run a social store on Facebook. There are several things for sale on Facebook. By interacting with the consumers and suggesting them some of the unique ways to interact with your services, you will be able to provide them info about the social store experience.
You can also look for the sale groups on Facebook in your area and can sell and buy according to your choice. If there is none, then you can start one and spread the word in your community and can insist them to join these groups. You can shop from there and also list your items for sale by setting your own prices. You can also see whether you want to ship something, especially in case of furniture of appliances, or you want to pick up something special.
There are various companies that spend several millions of dollars in order to get the messages delivered to the public via advertising. As the social media network has gone viral, the companies save thousands of dollars by using various cost-effective methods in order to get the messages through this medium.
Facebook and Twitter are the instances of the social media networks which play important role in spreading nearly millions of tweets and posts to the millions of Internet users. The short messages and tweets are sent by Twitter to other persons.
After discovering the facts, you can understand that it’s very easy to choose Twitter in order to spread the messages. Some of the simple facts that you must know about Twitter are:
It is one of the top social media networks in the world
For the marketers, it’s very powerful tool as Facebook
You can use it widely to generate great profit for your business
It will cut your Twitter advertising costs by 70%
You can use it freely
It has several dimensions that you may not know
You can easily learn anything you want by just following someone
It’s truly cost-effective and a lucrative marketing tool
In this world, it’s very important to choose the effective marketing system which saves both money and time, yet provides an opportunity to generate profit for your business.
There are many people who are not computer savvy. Moreover, there are persons who can’t afford a computer and thus, money is unnecessarily spent to reach the demography. It hardly matters how the company advertises, but the cheapest and the most effective way to get the messages to people is by using Twitter.
If you do not have access to the computer or Internet, then the messages can be transferred to the public through the viral human traffic. As soon as the tweet is sent through the network, it spreads by others offline, and this is the most significant way to transmit messages to others.
Twitter also offers the advertisers to promote your account to the potential followers. The advertisers can target through gender and interest. The price of the follower depends on targeting, but you can expect $2– $4 per follower.
For local campaigns, the cost is $2.50 for a follower. If you want a massive exposure in a very short time, then the promoted trends are appropriate for that. If you want to run a promoted trend, you can contact Twitter directly in order to schedule it. You have to put some strategy in choosing your hash-tag of the day. To sum up, Twitter is considered as the best social network for marketing and advertising as it is tested, shared and proven.
